Background

With an opportunity emerging in the headset category, the NBA approached Bose with an exclusive proposition to become the league’s Official Headphone, Wireless Speaker, and Audio Partner. This partnership aimed to establish Bose as the premier audio brand within the basketball landscape.

Objective

Develop compelling content and storytelling that authentically aligns Bose with the NBA’s audience.
Amplify brand presence by leveraging NBA assets and key endorsers.
Create a strategic platform, Rise Above the Noise, showcasing the power of premium sound in enhancing player performance and fan engagement.

Bose

Background

Objective

01.

NBA IP

02.

Content

03.

Social media

04.

Community

05.

Collaborations