Background

The NBA and WNBA played a pivotal role in launching PepsiCo's new lemon-lime soft drink, Starry, by driving widespread awareness and trial among its core audience—young, positive, and purpose-driven consumers. Starry made an immediate impact at NBA All-Star Weekend and sustained engagement through culturally relevant activations, media amplification, and storytelling.

Objective

Develop a visually compelling case study that highlights the success of the NBA-Starry partnership.
Utilize storytelling to showcase the effectiveness of strategic brand integrations within the NBA ecosystem.
Illustrate Starry’s marketing evolution through the Partnership Impact section, highlighting its success across the consumer engagement funnel.

Starry | Case Study

Background

Objective