Kia | Case Study

NBA X Kia Case Study

Case Study

GRAPHIC DESIGN / STRATEGY / UI / UX

OVERVIEW

Background

Since 2008, Kia has collaborated with the NBA to enhance brand awareness and reshape consumer perception in the U.S. market. This partnership has been marked by strategic activations that underscore Kia’s commitment to high-quality performance and innovation.

Objective

Develop a visually engaging case study that highlights the success of the NBA-Kia partnership.
Showcase the long-term value of NBA collaborations to prospective and existing partners.
Present data in the Partnership Impact section to demonstrate Kia’s competitive advantage among NBA fans.

Kia Vision