Subway

NBA X SUBWAY

The
Ultimate
Combo

GRAPHIC DESIGN / STRATEGY / PITCH DECK

OVERVIEW

Background

The NBA and Subway initiated discussions regarding a potential partnership in the quick-service restaurant (QSR) category. Subway aimed to leverage this collaboration to promote its new Subway Series sandwiches and support youth sports initiatives.

Objective

Utilize the NBA’s cultural relevance and marquee events to enhance brand awareness.
Seamlessly integrate Subway across high-profile media and content opportunities.
Align with national youth basketball initiatives that feature local market extensions.

PRESENTATION

INTRODUCTION

ENHANCEMENTS

ENHANCEMENTS

01.

EVENT OWNERSHIP

02.

STORYTELLING

03.

Social media

04.

FANTASY

SUMMARY