Background

Michelob ULTRA has strengthened its connection to basketball culture through its "Michelob ULTRA Courtside" platform, emphasizing the social and immersive nature of the game. To amplify its presence, the brand explored new ways to integrate its Courtside concept directly into live game broadcasts.

Objective

Design a new baseline asset that seamlessly incorporates "Michelob ULTRA Courtside" branding into all nationally televised NBA games.
Ensure brand visibility enhances the viewing experience without disrupting court aesthetics.
Support Michelob ULTRA’s partnership renewal by developing a compelling mockup that played a key role in executive decision-making and securing continued collaboration.