Background

As the Official Timekeeper of the NBA, Tissot has been instrumental in game operations through its precision timekeeping technology. To further solidify its brand presence, Tissot sought to redesign the NBA Shot Clock, aligning its aesthetic with the craftsmanship of its renowned watch faces. The new design debuted at the NBA Paris Game, reinforcing Tissot’s innovation in sports timing.

Objective

Develop a modern Shot Clock design inspired by Tissot’s signature watch aesthetics.
Seamlessly integrate Tissot’s branding with the NBA’s in-game experience.
Showcase the new Shot Clock on a global stage, emphasizing Tissot’s commitment to technological advancement in sports.